Our Story
Building on 70 years of dedication to transform Malaysia's road safety landscape through collaboration, evidence, and shared responsibility.
Championing Road Safety Since 1954
Since its inception in 1954, the Road Safety Council of Malaysia (Majlis Keselamatan Jalan Raya Malaysia – MKJR) has been integral to the nation’s efforts to address the human cost of road travel.
Formally registered with the Registrar of Societies (ROS) in 1963, MKJR initially focused on raising public awareness and promoting individual responsibility – a vital first step in tackling the challenges posed by increasing motorisation.
A Legacy of Awareness
For decades, MKJR was synonymous with national road safety campaigns. Leveraging mass media, the Council embedded safety consciousness into the public mindset, most notably through the enduring slogan, “Pandu Cermat, Jiwa Selamat”. These early efforts laid crucial groundwork, engaging schools, communities, and industry stakeholders in promoting safer behaviours, particularly among high-risk groups.
Our Renewed Focus: Leading through the Safe System Approach
Today, MKJR embraces a renewed mandate, guided by the globally recognised Safe System Approach (SSA). Acknowledging that human error is inevitable, this modern approach shifts the focus towards creating a transport system inherently designed to protect people from death and serious injury. It is a paradigm built on shared responsibility, where system designers, managers, and users all play a part in ensuring safety. This approach is central to achieving ambitious international road safety goals.
Leading Malaysia to Safer Roads
In line with our Vision of making Malaysia a country with zero road traffic fatalities, MKJR is committed to:
Leading National Coordination
Acts as the main platform for collaboration among government agencies, research bodies, state councils, NGOs, and the private sector to ensure a unified national road safety strategy.
Championing the Safe System
Advocates for safe system principles across infrastructure, speed management, vehicle standards, and road user education.
Strengthening State-Level Action
Supports State Road Safety Councils to implement localized safety plans that address regional risks while aligning with national goals.
Driving Evidence-Based Programmes
Promotes multi-agency initiatives such as the ‘My Safe Road Programme’ in high-risk districts and ‘Safe School Zones’ to create safer environment.
Aligned with Global Goals
- UN Decade of Action 2021-2030
- Sustainable Development Goals
- WHO Performance Targets